Analytics: "The Science of Analysis" (en.wikipedia.org/wiki/analytics)
At Karvy Global we have distilled all the debates, methodologies and frameworks on Analytics to answer three fundamental questions for the client:
Where are your next generation opportunities?
What is the cost to tap these opportunities?
How do I ready my business for these opportunities?
For an insurance company this has meant analysis around emerging market needs and the best way to capitalize on a global slowdown. For an international brokerage up to date analytics required us to keep a finger on the pulse of 50+ international markets on a daily basis. For a manufacturing company it has compelled us to evaluate a rapidly evolving competitive environment being buffeted by swings in commodity prices.
For us at Karvy Global it means the opportunity to gather the relevant data points, migrate it into information and distill the insight. Over the past several years we have undertaken projects in our focus verticals to advise clients on some of their most critical business decisions. We have then continued to monitor these decisions and provided regular reporting and guidance on rapidly unfolding events.
This has been utilized extensively in sales research and prospect analytics. Correctly applying relevant information at the right time is often the key to a successful sales organization. Our daily, weekly, and monthly feeds of prospect/customer/industry analysis are being used as a differentiator across multiple sales divisions.
In many cases, we have found that the most compelling differentiation to the analytics we provide is the manner of communication. Analytics that does not compel action is irrelevant. We have innovative pricing models and approaches to tie ourselves to the success of the work that we complete. We encourage you to contact us to better understand how our extended analyst team can bring your business the scale it needs in 2009.
Sales Analytics Offering: In collaboration with 3Forward (www.3forward.com) and Delve (www.delvegroup.com) Karvy has brought to market a compelling service offering that helps firms track their competition and proactively reach out to prospects.
As a part of this offering a team of specialists deliver ongoing analytics and research reports that will help your sales team outperform competition. The service has inbuilt triggers and alerts that help an account manager transition into a "trusted business advisor". Unlike run of the mill market research, this offering has helped clients with access to custom research and data that combines the best of analytical science and the art of sales.
At present this service is offered to clients in select industries. These include Outsourcers, Insurance companies and Investment Banks. According to a recent research survey our studies indicate that competitive intelligence outsourcing combined with prospect analytics will be a key area for business leaders to outsource in the next 12 months. The key driver for this being access to specialist skills and in-house efficiencies. You can get more information on this service also at our co-branded page http://delveforward.com/
